Elgar encyclopedia of corporate communication: A dual review

Abstract

This 587-page reference work, edited by Klement Podnar, University of Ljubljana, Slovenia, describes itself as a comprehensive resource that captures the intricacies of corporate communication. The encyclopedia offers 87 short articles presenting key concepts and terms in corporate communication, marketing, business, and public relations, each including a concise definition and an overview of current research insights.
This review presents two different perspectives on the publication: a practitioner’s view by Stephen Waddington from the United Kingdom and an academic assessment by Professor Sora Kim, Hong Kong.