Lessons on value creation from Ahold Delhaize and Coca-Cola Europacific Partners

Abstract

Measuring the impact of communication is central to business strategy. How do communication leaders pinpoint where their efforts deliver the greatest return, set meaningful objectives, and prove their contribution to the business? And in what ways does AI support or complicate the measurement of success? Elvira Bos (Ahold Delhaize) and Shanna Wendt (Coca-Cola Europacific Partners) share their experiences in turning strategy, data, and technology into demonstrable business impact.