Corporate communication in South Africa: between governance, trust, and transformation

Abstract

Corporate communication in South Africa has evolved within a uniquely complex sociopolitical environment. Shaped by the country’s post-apartheid transformation, diverse stakeholder landscape, and strong governance frameworks, corporate communication must navigate a pluralistic society in which transformation, equity, and social justice are central to both stakeholder relationships and organizational legitimacy. Drawing on the expertise of Corne Meintjes (University of Johannesburg) and Thabisile Phumo (Sibanye-Stillwater), this article provides an overview of current practices, challenges, and future directions in South African corporate communication, integrating both academic and practical experience.